(GTM) is a free tracking tool with a platform for management that permits users to include marketing tags, or small snippets of code, to your site to collect and track marketing information. It lets users apply GTM tags without altering the code and improves the quantity and quality of data gathered.
Google Tag Manager is an extremely useful tool, particularly when it is used in conjunction in conjunction with Google Analytics.
Google Tag Manager vs Google Analytics
Like GTM, Google Analytics is an analytics tool for free that is utilized to evaluate your company’s website and app’s online presence. It is an extensive platform that gives you a comprehensive analysis of marketing and digital campaigns.
When Google Analytics is the hub for the analysis of web-based data, Google Tag Manager is the application that transmits the data points. GTM basically controls what data is being sent for transmission to Google Analytics in order to be analyzed. GTM is the system used for creating and storing tags but does not have the capability to analyze reports that have been analyzed and that is the reason why information is delivered through Google Analytics.
In conjunction, Google Tag Manager and Google Analytics track and create important metrics to monitor and improve the performance of your website.
What are the advantages of the use of Google Tag Manager?
Because Google Tag Manager is a user-friendly and efficient web-based and digital marketing tool It offers many advantages to your team and business. Below are the top four benefits of making use of Google Tag Manager.
- GTM DOES NOT REQUIRE CODING SKILLS
Google Tag Manager allows users such as marketers to create tags without having deep experience in coding. The user-friendly interface lets users edit, delete, or even add GTM tracking codes without the help of developers on the web, however, it is beneficial to have experience in this field. This allows small companies that have little technical support to maximize their online tracker. GTM allows experimentation as well.
- GTM enables flexibility and experimentation.
Because GTM doesn’t require a web designer, GTM gives marketers the chance to experiment and try out different strategies or concepts. It allows marketers to swiftly create experiments and refine strategies that are in line with the latest digital marketing trends, without needing outside help.GTM helps to speed up page loading speeds
- GTM SUPPORTS FASTER LOADING SPEEDS
Google Tag Manager is set to ensure that the tags are firing asynchronously instead of in a synchronous manner. This means that every tag is activated immediately upon loading and not waiting for each tag to be loaded before firing. This reduces the chance of a tag that has a slow loading time preventing the others from firing.
- GTM Manages all of the GTM’s operations in One POSITION
Because all GTM monitoring code is monitored in one place instead of being created and managed across different devices, GTM simplifies and improves the whole process of deploying tags. Being capable of creating and viewing all tags that are deployed on one interface reduces the chance of mistakes and redundant work rather, it significantly enhances the efficiency.
What is Google Tag Manager used to do?
GTM can keep track of an inexplicably large amount of digital marketing and website activities, however, there are some most commonly used ones that businesses employ.
- TRACK PDF DOWNLOAD
A lot of businesses offer PDFs that can be downloaded from their websites, for example, white papers or guides, as an element in their strategies for digital advertising. However, it is a major obstacle to the effectiveness of a strategy in the absence of access to the information about the downloads.
Google Tag Manager is used to monitor PDF downloads and find out how it’s working. Once you are capable of tracking downloads, you can turn the information you gather into useful data.
- TRACK SCROLLING BEHAVIOR
Another reason to utilize GTM is its capability to monitor scrolling behavior on your pages and websites.
Knowing how visitors visit your site and interact with your content gives valuable insight into activity on your website.
What pages are frequently used?
What type of content is more or less appealing?
The moment when people tend to stop scrolling
Based on the GTM information with the collected GTM data, you can build a full picture of how users scroll through your website pages. As a result, you can devise a strategy to enhance your website’s user experience.
How do you manage your website?
What are the contents you have to share?
Need to be improved in certain areas
GTM monitors clicks on links
- TRACK Link Clicks
The benefit that comes with Google Tag Manager is its ability to monitor clicks on links specifically the links users clicked on when they visited your site. Understanding not only the scrolling habits of a user but also their click behavior can provide useful information about the visitor’s journey.
What is the process that takes your visitors through your site? From one webpage to the next on your website?
How do call calls to action (CTAs) will result in more clicks
However, the reason you should make use of Google Tag Manager isn’t just to learn about clicks on your links and to translate this information into action. Refresh pages in just a only a couple of clicks or review pages using lots of clicks in order to increase conversionsFind out what makes a CTA has a high click-through rate, and then change the copy to CTAs with fewer clicks is a form-submission tracking system that tracks submissions to forms.