The development of dating applications has not just transformed the concept of dating but also opened us to a variety of opportunities to compete with young people. India is the second largest marketplace for dating apps, second only to the US with 323 million registered users, and 31 million in revenues in 2020. (WHAT?!) These figures have caught the attention of companies that sought to “be in tune” with millennials using innovative marketing strategies
Digital marketers are always looking for innovative ways to promote our brands on social media, aren’t we? Given the number of users and the popularity of dating apps why wouldn’t you be interested in capturing the potential? So, without further delay we will examine some of the companies that have successfully implemented marketing campaigns for dating apps. We’ll discover what we can take away from them:
Ford India, not being too far behind, has teamed with Tinder to put the forthcoming Ford Figo’s wheel in motion. The brand that’s associated with Tinder is a dating application to arrange blind dates prior to Ford Figo’s launch into the highly competitive market for hatchbacks. The people who were matched with the latest car model on the app had the position of winning all expenses paid date night together with their loved ones. Aren’t you amazed? The well-known association with Tinder led to Ford avoid traditional marketing strategies and enter the world of digital marketing for the future marketing is an emerging trend that can revolutionize the world of digital marketing!
There is anything a pizza cannot solve and Domino is sure to make that happen. This Valentine’s Day, Dominos UK has rolled out an exciting Tinder campaign to promote users who are single, allowing users to swipe left to be in the running for a chance to win the pizza for free and a discount.
This campaign racked up a massive social following of 230,000 and was a massive success in the end! Although it was an ad on the internet it was a perfect fit with the meaning for Valentine’s Day as the brand showed a sense of empathy of singles struggling with V-Day dating difficulties.
We hope you’re encouraged by these success stories, because we certainly do! This is only the beginning since there is plenty of opportunity in dating websites that is just waiting to be tapped into.
Are you thinking of doing a similar project for your next campaign? Don’t be worried, we’ll guide you through the best practices and tricks can be used to your advantage. can keep in mind when planning your next marketing campaign.
Do your extensive research prior to settling on the dating app you’d like to make use of. Tinder, Bumble, Hinge, OkCupid, TrulyMadly, etc. are some of the most well-known dating apps you can use to target.
Making use of an online dating application is far more than simply swiping right and left. If your content matches the overall theme of the app and you are able to make it work, you can make a virtual profile on the app, or arrange dating events with the needs of your brand.If you do finally join your app to establish a brand, make sure you keep your profile images simple and striking enough to be able to be read at an instant glance. Users are adept at swiping fast and you’ll have only few seconds to relay your ideas to them.