Google records billions of search queries per second, and the majority of search results pages contain Google ads. Google ads, paid for by businesses, are a great way to drive relevant, qualified traffic to your website at the exact time people are searching for the type of items or services your business offers.
In this post, you’ll learn Google how it works, and why you should run your own Google ads.
Google Display Ads
You can also run display ads, which are shown on the Google Display Network. An extensive collection of third-party sites that have agreed to host Google ads. Google Display ads can be text-based, image-based, video-based, or rich media-based, and they can be targeted in a variety of ways, including audiences and retargeting.
Google Shopping ads
Google Shopping ads are displayed on both the main SERP and the Shopping tab. Since you can’t select keywords, these ads work differently than regular search ads – this option is better with Google ads than Facebook ads. Instead, you keep a full catalog of your products, and Google matches them to search queries. However, you can tell Google for which terms you don’t want your ads to appear.
YouTube ads are served through Google Ads, as Google owns the platform, and cannot be served through Facebook Ads. You can run video, text, or display ads that appear during and before videos, as well as elsewhere on the site. YouTube ad targeting works the same way as display targeting.
Why Google Ads appear in the SERP
Google Ads are based on keywords, which are the terms people are most likely to search for when looking for a product. When advertisers create a Google Ads search campaign, they create an ad with a specific offer and select a list of relevant keywords to target. When someone performs a Google search (also known as a query), Google’s algorithm checks to see if advertisers are bidding on keywords related to that search, and if so, the ads appear on the SERP.
Here are reasons to use Google Ads
There are numerous significant benefits. Here are a few examples.
1. The enormous reach of Google
Every year, the search engine processes nearly 2 trillion searches. That’s almost 5 billion searches per day.
Among them are people looking for answers to problems your business can solve. If they’ve ever used the Internet, they’ve probably Googled for an answer to something. And if you can help them find the answer, even if it’s through an ad, they’re more likely to choose you over your competitors because you have much more traffic than Facebook ads.
2. features that allow for a wide range of audiences.
If you’re bidding on broad search terms like “accounting software,” you can show your ad to potential customers at the product research stage, filling the top of your funnel with two relatively simple but powerful techniques:
Capture their data on your landing page after the click, then provide them with educational content that backs up your authority. If they don’t convert, use retargeting software to convince them to.
Bidding on long-tail search terms like “accounting software for freelancers” is another effective way to grow your customer base. These tend to be less costly and are worthwhile for attracting the attention of people who are specifically looking for what you have to offer. People searching for long, specialized keywords tend to have a greater focus. And it’s the intent of the people you reach through Google Ads that makes them so valuable compared to Facebook Ads.
3. Leverage intent
The most fundamental difference between people reached through Google Ads and those reached through other forms of advertising is their intent.
People who use social media, for example, don’t want to be advertised with Facebook Ads. They are not looking for solutions to the problems that plague them on a daily basis. They want pictures of babies, vacations, and family news. And if you reach out to someone who doesn’t want to be advertised to, you’re more likely to go unnoticed.
4. Keep full control of your campaigns at all times.
To run advertising campaigns that reach as many people as possible, you used to have to jump through hoops and cut through red tape. These initiatives required time and resources that could be better invested in Google Ads than Facebook Ads.
Buying ad space with software often referred to as “programmatic advertising,” on the other hand, is so easy that even a single, well-trained person can handle it. You’ll be able to start and stop campaigns, reach the right people at the right price, and do it all instantly with minimal training. This frees up your resources and focuses on more important things.
5. Bring every budget you have.
Winning one click can cost a business hundreds of dollars. Long-tail keywords in the legal industry can bring in as much as $1,000 per click: However, most keywords are not that expensive. Even if this is the case, one advantage of using ads is that you can set daily budgets, maximum bids, and other parameters. This way, even if you don’t always keep an eye on your account, you can be sure you’ll never spend more than you want to, but with Facebook Ads, it’s different.