In the past few decades, Google has been updating its algorithm policies often, adding to the frustration of SEO executives and Digital Marketers. Some of its updates are not noticeable, but certain of them are so powerful that they can nearly shake your website’s ranking in the SERPs to an extent that you feel anxious. To avoid missing out about these critical algorithmic changes, it is essential to constantly keep themselves informed. So, we are writing out the most important Google algorithm updates, so you can be informed in depth.
Date of Release date Date: February 24, 2011.
Risks: Plagiarized or thin content, duplicated; keyword spamming, user-generated spam
The way it works: Panda doles out an supposed “quality score” to websites; this score is used as a ranking factor. Initially, Panda was only a filter that was not part of Google’s ranking factor however, in January of 2016 it was officially incorporated into the central algorithm. Panda implementations have become out as more frequent which means that both damage and recovery have been speedier.
What to look for run consistent checks of your website for duplicate content as well as short content or keyword stuffing. For this you’ll need a website crawler, like SEO PowerSuite’s Website Auditors.To verify any outside content for plagiarism using a plagiarism checker program like Copyscape can be utilized.
Date of Release date 24 April 2012
Risks: over-optimized links, anchor text, spammy or insignificant hyperlinks.
What it does: Penguin’s aim is to lower the rank of pages which it considers to be manipulative. Since the beginning of the year Penguin is a element of Google’s center algorithm. Unlike Panda the Penguin algorithm, it is continuously working.
How to test: Check your connection profile’s progress and regularly audit your profile using an application for checking backlinks such as SEO SpyGlass. The software’s Summary dashboard you’ll find an advanced chart of the progress of your link profile. Be aware of any unusual spikes. They are reasons enough to study those quality backlinks you’ve never thought of.
The data that we know Penguin is looking at are integrated into SEO SpyGlass Penalty Risk calculation. To mitigate penalties Log in to your Linking Domains Dashboard. Go the bar for Link Penalty Risks and then, following the selection of your links, click the Update Penalty Risk.
Date of Release date Date: August 22, 2013.
The risks are low-quality material, Keyword stuffing;
What it does: Hummingbird enables Google to translate search terms in an improved way and provide results that are in line with the exact keywords of the user (rather than the specific terms in the query). As keywords continue to become essential, Hummingbird makes it feasible for a website to be found for a search phrase regardless of whether it contains the exact keywords that the user entered. This is achieved with the help of the default language processing which relies on semantic indexing that is latent as well as co-existing terms and comparable terms.
How to verify: Extend your search for keywords and concentrate on concepts, not keywords. Consider looking at related queries, similar words, as well as co-existing terms. The most powerful sources for such ideas are Google Related Searches and Google Autocomplete. You’ll find each one of them fused into the Rank Tracker’s Keyword Research module.
Release date 24 July 2014 (US) (US); 22nd December (US); December 22 (UK, Canada, Australia)
Dangers Negligent on- and off-page SEO
How it works: Pigeon is effective on those searches in which users’ location is at least indirectly linked. The update brought ties even closer to local and the main algorithm. The SEO principles of the past are now being utilized to place local results.
What to do: Put some effort to both ON and OFF SEO on pages. An excellent place to begin is to run an on-page analysis using WebSite Auditor. The dashboard that it provides with content analysis will give you a clear idea of the prospects you must focus in in the optimization of your website’s On-Page.
Making sure your site is listed on good directories for business is the best way to begin. Apart from providing important backlinks to your website in addition, they will aid in increasing your ranking because they are high in Google. There are many excellent directory listing websites online.
Date of Release date 21st April 2015.
Risks: Poor mobile user-friendliness or a non-mobile version of the page
How it works What it does: Google’s most significant update for mobile devices, dubbed Mobilegeddon is made out specifically for sites that are mobile-friendly to be ranked on the top mobile search results. So, sites that aren’t optimised for smartphones are or are removed out of the search engine or are lowered in the rankings.
How to test optimize your website for speed and usability for mobile users. A test that is mobile-friendly by Google will assist you to determine which part of your page’s mobile versions need to be improved or corrected.
Date of release date September 26, 2015.
Risks: Poor content and manipulative UX; absence of features with search-specific relevance
What it does: RankBrain is a piece of Google’s Hummingbird algorithm. It is an artificial intelligence framework that allows Google to understand the importance of keywords and provide the most synchronized results in the response to these queries. Google believes that RankBrain as the third most important ranking factor. Although we don’t have any idea of the intricacies of RankBrain but the gist is that it is able to recognize important requirements for the ranking of websites for an inquiry and a majority of them are rank factors that are specific to search.
How to test the importance of your content? Optimize it for impact and depth with the aid by conducting competitor research. With the aid of WebSite Auditor’s TFIF program it is possible to can identify key concepts and words used by an overwhelming number of your most popular competitors.
Date of Release date 1 September 2016.
Dangers: Competition that is stiff in the desired location
What it does How it works: Possum works: Possum version by Google ensured that local results differ more on the area of searchers the more close you are to your place of work it is more likely you are to see it in local results. In addition, Possum supports organizations that are located outside of the physical city area.
What to do: Increase your keywords list and conduct specific rank tracking for your area. Local businesses are now should focus on a greater number of keywords than they previously did, because of the instability that Possum brought to search results. nearby SERPs. While you’re going through your search results, make sure that you’re working from the area you want to target.
Date of Release date 8 March 2017.
The risks are thin, ad-focused or affiliate-heavy content
How it works: One of the most recent updates Google has launched out is that it penalizes websites that do not comply with the webmaster guidelines of Google. The most affected websites are those that have low-quality content to generate advertising revenue.
How to verify: Check Google Search Quality Guidelines and be aware of poor quality or false content. If you are displaying advertisements, make sure the websites that they are displayed on are top-quality and offers pertinent and comprehensive information. This is basically do not attempt to fool Google into thinking that something is a good idea that is an internet page that is filled with affiliate hyperlinks. Many distributors earn money from advertisements and this is true as in the sense that you are not fooling around.